Founded in 2012 as a California Benefit Corporation, Yerdle has been called a “sharing economy powerhouse” by Fortune Magazine for its innovative approach to recommerce. Yerdle works with leading brands to develop re-use programs that build customer loyalty, simplify logistics, and reduce waste. Yerdle began as a used goods marketplace, helping 950,000 members share more than 1.2 million items, from jackets to tents. Today, Yerdle members run the marketplace [LINK TO FB GROUP], and Yerdle’s staff team focuses on helping brands develop their own white label technology and logistics solutions for re-commerce.
Yerdle CEO Andy Ruben spent 10 years at Walmart and served as their first ever chief sustainability officer. Seeing the opportunity to develop a new revenue model with an environmental benefit at its core, Ruben founded Yerdle along with former Sierra Club President Adam Werbach and ZipCar engineer Carl Tashian.